It’s also a good fit for those brands with a need to engage with customers frequently by email, who want to communicate through specific landing pages, and who want to be able to easily track engagement. Its powerful email platform works well for many e-commerce businesses. Mail Chimp is a long-time player in marketing automation and email marketing.
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This software is affordable, flexible, customizable, and can be used for almost any size business to help grow sales and understand customer behavior. Containing most of the features of any good automation platform, ActiveTrail’s software is intuitive for most users, making it a desirable choice for businesses looking for a solid start in marketing automation.Īnother good choice for people who are just getting started in marketing automation is Customer.io. It’s a primarily B2B tool that goes beyond email marketing, and offers lead generation and management, social marketing, targeted mobile notifications, and robust reporting tools.Įloqua, designed by Oracle, is a comprehensive marketing automation platform that is capable of targeting audiences, segmenting emails, lead management, measurement and reporting, sales and marketing alignment, helping to support campaigns in email, search, video, and much more.Ĭapterra, a company that ranks business software, gave the title of “Most User-Friendly Software” to ActiveTrail. Pardot is also a Salesforce product, meaning it works seamlessly with the Salesforce CRM tool that many companies love. This means they can customize messaging and communicate it to the exact audience they want to target. One of their most interesting features is the ability to target marketing communications across many channels. It’s a great tool for small businesses who don’t need advanced features and are looking for a straightforward software solution.įormerly known as ExactTarget, Salesforce Marketing Cloud is a B2C marketing tool that focuses on connecting companies with their customers. They keep marketing campaigns organized without many extra bells and whistles. This helps to give a more complete picture of campaign success and create consistent messaging.Ĭonstant Contact is another well-known name in the automation game. Their software makes it easy to connect business departments, such as sales and marketing, because it integrates with other software solutions, like Adobe Marketing Cloud and Dynamics 365. Microsoft, known for its operating systems, also has plenty of software solutions, including marketing automation tools. Their digital marketing solutions include lead management, email automation, and mobile marketing among other things. Marketo advertises itself as the “best-in-class” automation solution and the “world leader in marketing automation for companies of any size.” Plenty of case studies from businesses of all sizes and industries help support their claims.
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They even offer a free trial of their services. They also offer many free resources to help businesses create better content and manage their marketing more effectively. Their software helps companies design and publish blogs, send and test emails, find new prospects, manage leads, and schedule campaign components. They have proven, powerful tools that help manage almost every aspect of inbound marketing. HubSpot is one of the biggest names in automation. Here are some of the best digital marketing automation platforms and email marketing tools to help you save time, nurture leads, and meet your goals. A good marketing automation solution can help you automate emails to manage relationships with your customers, manage social media channels, and even more accurately test the response of different marketing campaigns.
Marketing automation tools allow businesses to not only save time, but also see results from their efforts. Not only must marketers develop interesting campaigns that help capture the interest of consumers and showcase that they understand the needs of their audience, they must also manage the distribution of their message. It helps grow brand awareness, showcase products and services, create interest, convert leads to customers, and keep current customers in the know to help build future business. Marketing as a function of a business does a lot of heavy lifting. Here are some of the best tools available to help businesses plan, manage, and track their campaigns.
Marketing automation helps to simplify and streamline the marketing process. Make the most of your marketing with automation solutions.
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